Oversees and implements all PlayLive! onsite, email, and cross-property marketing.Manages all marketing strategies for CRM and retention activities. Supervises the Interactive Gaming Marketing Coordinator and helps direct and support the Interactive Gaming VIP Coordinator.They will collaborate, manage, and lead both internal and external teams to achieve all operational, marketing, and revenue goals of PlayLive! Casino. Working closely with the Interactive Gaming Director and other departments like marketing, finance, compliance, customer service, and our online gaming partners, this position is responsible for the overall success of marketing strategy/implementation and site functionality/enhancement to help drive customer loyalty and increased player value. The Interactive Gaming Manager oversees the daily operation of Live! Casino’s online real-money wagering website approved in Pennsylvania.
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